![]() They make serious bangers, mixing powerful hip-hop beats with house, EDM, and more. “Who doesn’t want to perform in the States?”īlackpink’s music projects an explosive, larger-than-life force that’s both invigorating and addictive. “From the management and business side, we did have our view and vision to the States and outside of Asia,” says Daniel Hong, the CEO of YG’s U.S. Even the South Korean president has credited the group, among other cultural exports, for “giving hope and happiness to many around the world.” In the U.S., Blackpink have filled arenas and collaborated with stars like Lady Gaga and Cardi B. They’re the most-followed music act on YouTube on the streets of Seoul, you see them everywhere, from tiny screens in elevators to billboards on skyscrapers. Just earlier this year, all four were gallivanting around Paris, with front-row seats at fashion week.īlackpink are one of the most popular artists to ever come out of South Korea. The other three members have similar gigs, for the likes of Celine (Lisa), Saint Laurent (Rosé), Dior (Jisoo), and more. ![]() She’s an ambassador for the brand, as well as Chanel. flagship store for the eyewear brand Gentle Monster. ![]() After the interview, she’ll hop on a flight to attend Coachella and stop by the L.A. “These days . . . I think every day, ‘OK, how do I prepare myself for my next busy two years?’ ” she says, alternating between Korean and English. Jennie, who like her bandmates on this April afternoon is dressed down and wearing very little makeup, takes a deep breath before describing what’s ahead. Once the album (due sometime later this year) is complete, the flurry of activity will start again, giving the YG employees something new to buzz about and sending the lives of the group’s four members - Jennie, Jisoo, Lisa, and Rosé - into overdrive. And it’s where Blackpink, the world’s most popular girl group, are recording songs for their next album, their first since the early days of the pandemic. ![]() The underground floors feel more like a secret den: This is where artists practice in dance studios, record music, and trainees mingle with the stars. There are screens everywhere, showcasing YG’s huge roster. Hundreds of YG employees walk busily about. The upper floors are brightly lit and open: meeting rooms with huge windows, an employee cafeteria, even a pho restaurant. Opened in 2020, its new complex extends nine stories aboveground and five below. YG is one of South Korea’s largest entertainment agencies, producing international K-pop stars, as well as, more recently, actors and models. In an otherwise ordinary Seoul neighborhood, the headquarters of YG Entertainment rise like a giant spaceship above the Han River. ![]()
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